Your Matchday Experience at the Amex
Join us for matchday hospitality at the Amex Stadium

Your Matchday Experience with The Shore Group
We’re looking forward to hosting you at Brighton & Hove Albion Football Club as a guest of The Shore Group.
From arrival and hospitality inside, we want you to enjoy a fantastic matchday experience alongside our team, clients and partners.
Please complete the short form so we can confirm your attendance and ensure we have the correct details for your visit.
What to expect
As a guest of The Shore Group, you’ll enjoy:
• Premium hospitality
• Access to lounges within the AMEX stadium
• Complimentary food and refreshments
• Premium view of the match
• Networking opportunities with fellow guests
Dress Code
Smart Casual
The dress code for hospitality areas is smart casual.
Non-ripped jeans, clean trainers and t-shirts are welcome. We simply ask guests to dress appropriately for the hospitality environment.
Please note that shorts, replica football shirts, flip flops and sportswear are not permitted.
If you’re unsure whether something is suitable, please feel free to contact your Shore Group host before the event.
The Shore Group & Brighton
Matchday Hospitality at the Amex Stadium




Backing Brighton
The Shore Group is proud to partner with Brighton & Hove Albion Football Club as a sponsor of one of the hospitality lounges within the American Express Stadium.
As a Brighton-founded business, we’re committed to supporting the city, its people and its future through initiatives including apprenticeships, training and career opportunities across Sussex.