Your Matchday Experience at the Amex

Join us for matchday hospitality at the Amex Stadium

Football stadium under blue sky

Your Matchday Experience with The Shore Group

We’re looking forward to hosting you at Brighton & Hove Albion Football Club as a guest of The Shore Group.

From arrival and hospitality inside, we want you to enjoy a fantastic matchday experience alongside our team, clients and partners.

Please complete the short form so we can confirm your attendance and ensure we have the correct details for your visit.

What to expect

As a guest of The Shore Group, you’ll enjoy:

• Premium hospitality
• Access to lounges within the AMEX stadium
• Complimentary food and refreshments
• Premium view of the match
• Networking opportunities with fellow guests

Dress Code

Smart Casual


The dress code for hospitality areas is smart casual.

Non-ripped jeans, clean trainers and t-shirts are welcome. We simply ask guests to dress appropriately for the hospitality environment.

Please note that shorts, replica football shirts, flip flops and sportswear are not permitted.

If you’re unsure whether something is suitable, please feel free to contact your Shore Group host before the event.

The Shore Group & Brighton

Matchday Hospitality at the Amex Stadium

Stadium exterior
Matchday hospitality
View from stadium
People enjoying a football match

Backing Brighton

The Shore Group is proud to partner with Brighton & Hove Albion Football Club as a sponsor of one of the hospitality lounges within the American Express Stadium.

As a Brighton-founded business, we’re committed to supporting the city, its people and its future through initiatives including apprenticeships, training and career opportunities across Sussex.