Boots, Nationwide

PROJECT OVERVIEW

The Shore Group partnered with Boots and Sigma with the large-scale rollout of new display equipment for the beauty accessories category across approximately 600 stores throughout the UK and Ireland.

The programme involved the full transformation of in-store beauty accessory bays, including installing new black grid display systems and remerchandising products in line with updated planograms using new peg configurations. Each store required between 6 and 16 bays to be completed.

Operating in a combined minor shopfitting and merchandising capacity, The Shore Group delivered an integrated solution supported by dedicated project management. The rollout was completed over an eight-week period, ensuring consistency, quality and minimal disruption across a large and geographically dispersed estate.

PLANNING & PROGRAMME STRATEGY

CHALLENGES

Delivering works across 600 live retail environments required careful coordination and precise execution. Teams began shifts up to three hours prior to store closure, working around customers and store colleagues before continuing overnight to complete installations.

The programme operated at pace, with the team completing sixteen stores per night. This required efficient scheduling, disciplined processes and strong communication to maintain consistency across all locations.

Logistical coordination also presented challenges, with third-party deliveries supplying equipment directly to stores. The Shore Group teams checked and verified all deliveries against delivery notes, identifying discrepancies in both new equipment and existing supplier-funded trays. Any shortages or missing items were logged and reported promptly, ensuring issues were resolved quickly without impacting programme timelines. In addition, new product lines were integrated into the updated bays as part of the installation process.

SOLUTIONS / BENEFITS

The Shore Group’s hybrid delivery model combined shopfitting and merchandising expertise within a single team, removing the need for separate contractors and significantly streamlining the programme. This integrated approach enabled faster execution, reduced handover delays, and improved overall efficiency.

By completing up to sixteen stores per night, the team accelerated the rollout programme, reducing overall delivery time while maintaining high standards of quality and consistency. The ability to flex team sizes between two and four colleagues per store ensured the right resource was deployed for each environment.

Our directly employed teams provided end-to-end accountability, from remerchandising through to final merchandising and point-of-sale installation. This approach minimised disruption in-store and ensured each bay was fully operational and customer-ready upon completion.

The Shore Group also demonstrated exceptional responsiveness post-installation, completing store revisits, where required, often within 24 hours, significantly ahead of the agreed service level of completion by the end of the following week. This proactive approach ensured issues were resolved quickly and maintained a consistently high standard across all locations.

Clear reporting and communication processes, including daily updates and issue tracking, provided full visibility to the client and enabled rapid resolution of any challenges encountered on-site.

SCOPE OF WORKS

The Shore Group delivered a comprehensive scope of works across all locations, beginning with the remerchandising of existing Beauty accessories bays and preparation of the areas for installation.

New black grid display systems were installed across each bay, followed by full merchandising in line with updated planograms using new peg configurations. Teams also installed supplier-funded trays alongside all associated point-of-sale materials, including header signage and information panels, ensuring consistency with brand guidelines.

All redundant equipment was removed, labelled, and left in a clean and organised condition in accordance with store requirements. Where required, new product lines were worked into the updated displays as part of the merchandising process.

The Shore Group maintained robust reporting throughout the programme, including verifying all equipment deliveries against delivery documentation and providing detailed feedback on missing or incomplete items. A Team Haven report was completed for each store, alongside daily updates on progress, issues, and equipment shortages. This structured approach ensured transparency, accountability, and efficient programme delivery from start to finish.

PROJECT DELIVERY

The rollout was completed over an eight-week period across approximately 600 stores throughout the UK and Ireland, with teams completing up to sixteen stores per night while maintaining consistency, quality and minimal disruption across a large and geographically dispersed estate.

Teams operated in live retail environments, beginning shifts up to three hours prior to store closure, working around customers and store colleagues before continuing overnight to complete installations.

Directly employed teams delivered end-to-end execution, from remerchandising through to final merchandising and point-of-sale installation, ensuring each bay was fully operational and customer-ready upon completion.

The Shore Group maintained robust reporting throughout the programme, including daily updates, Team Haven reporting, issue tracking and equipment verification, providing full visibility to the client and enabling rapid resolution of on-site challenges.

Store revisits, where required, were often completed within 24 hours, significantly ahead of the agreed service level of completion by the end of the following week.