MAINTAIN
STORE CONVERSIONS
When a retailer acquires new space, the pressure to trade is immediate. Every week a store sits dark is revenue lost. Getting from shell to shelves — through strip-out, construction, fit-out, racking, merchandising and brand implementation — requires more than individual trades working in sequence. It requires one team with the capability to run the whole thing.
That is what The Shore Group does.
READY TO WORK TOGETHER?
WHAT WE DO
DELIVERING WITH SPEED, AGILITY & SCALE
We take on full responsibility for store conversions from day one, acting as Principal Contractor across every element of the programme. Strip-out, construction, mechanical and electrical works, shopfit, racking installation, merchandising, marketing materials, external work, all of it delivered under a single contract, managed by a single team, with a single point of accountability for the client.
WHAT WE DELIVER
From the moment a site is handed over to the moment the doors open, our scope includes everything in between. There are no handoffs between trades that create delays. No coordination gaps that push back the opening date. No finger-pointing when something needs resolving on site. Just a programme that runs to plan and a store that opens ready to trade.
Strip-out and demolition: complete strip-out to shell, removal of all existing fixtures, fittings and infrastructure, protection works and waste management throughout.
Construction and shopfit: partition walls, retail layouts, back-of-house refurbishment, staff facilities, flooring, ceilings, decoration and joinery across the full store footprint.
Mechanical and electrical: electrical installations, fire alarm adaptations, data and CCTV infrastructure, heating and ventilation works, coordinating specialist nominated contractors where required.
Racking and fixtures: new racking installation, module mapping and space planning, fixture builds and display equipment installation, coordinating specialist display areas such as kitchens and bathrooms.
Merchandising and brand implementation: full store merchandising using our directly employed national workforce, marketing material installation, POS placement and new store consumables consolidation, supply and delivery coordination.
External works: facade repainting and rebranding, car park lining and wayfinding, tarmac and concrete repairs, roofing and gutter works.
Post-opening support: operational transition support in the days following opening, ensuring the store is running as it should before we hand back.
PROVEN AT SCALE
Store conversion is not a service we offer alongside everything else. It is something we have built genuine depth in, across a range of retailers, formats and programme sizes.
We have delivered 70-store nationwide rollouts mobilised within six days of instruction. We have run conversion programmes spanning 48 stores across the UK, covering full GFR and GNFR merchandising throughout. We have delivered refit programmes across 85 stores in a single year, including project scoping, management and planning support. We have taken new stores from blank canvas to fully shoppable and customer-ready in a single programme. We have worked in live trading environments, completed rapid stockroom removal projects to six-week schedules, and run nationwide range reviews involving racking alterations, repairs, merchandising and promotional material setup across hundreds of locations simultaneously.
The breadth of that experience matters. Different retailers have different operational standards, different store formats, different nominated contractor relationships and different tolerances for disruption. We have worked across enough of them to understand what good looks like in each context, and to adapt our delivery model accordingly.
WHY ONE CONTRACTOR MATTERS
The case for a single integrated contractor on a store conversion programme is straightforward. Fewer contracts means fewer coordination problems. Fewer coordination problems means fewer delays. Fewer delays means the store opens sooner and the client starts recovering their investment earlier.
It also means clearer accountability. When something needs resolving on site — a programme clash, a specification change, a supply chain issue — there is one number to call and one team responsible for sorting it. That simplicity has real value when a project is running at pace across multiple trades and locations.
Shore Group's ability to self-deliver across construction, fit-out, racking, merchandising and logistics is not common in the market. Most contractors can offer parts of this. We can offer all of it, with the track record to back it up.
SHEQ and Compliance Excellence
Safety, Health, Environment and Quality (SHEQ) excellence forms the foundation of our retail refit operations. Our comprehensive SHEQ framework is built into every aspect of project delivery, supported by dedicated in-house SHEQ managers who ensure compliance with all regulatory requirements whilst maintaining exceptional safety standards. Our risk management strategy combines proactive hazard identification with robust control measures, creating safe working environments that protect both our teams and retail colleagues.
Our SHEQ commitment extends beyond compliance to encompass our 2030 Corporate Social Responsibility strategy, aligned with UN Sustainable Development Goals. This comprehensive approach ensures retail refit projects contribute positively to environmental sustainability whilst delivering exceptional project outcomes. Quality management systems ensure consistent delivery standards across all projects, with continuous monitoring and improvement processes that drive operational excellence and client satisfaction.
TURNKEY SERVICES
Expert services delivered on a standalone basis or as integrated turnkey solutions design specifically for your project.
OUR CLIENTS
CASE STUDIES
